STORY:  ORAL CANCER TEST

SCRIPT #531  SHOOT:  11/6/01 & 10/8/03

AIRDATE:  Monday, Nov. 10, 2003

                        Daybreak and Midday

DHC MASTER #18 Timecode:  37:22   More than 28 thousand Americans

                                                          will be diagnosed with oral cancer

                                                          this year.  Many of them will be

                                                          tobacco users and some of them

                                                          will be women.

                                                          Dr. Linda Niessen looks at how

                                                          dentists play a critical role in

                                                          diagnosing oral cancer at its most

                                                          curable stage.  Here is today’s

                    SOVT:  1:42                      Dental Health Check.

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WOMAN SMOKING                                  (VOICE-OVER)

 

                                                          Oral cancer is no longer just a

WOMAN CANCER PATIENT                          man’s disease.  One out of three

                                                          people diagnosed with oral cancer

                                                          is female.  As more women smoke

                                                          and drink alcohol, they raise their

                                                          risk of developing the disease.

 

SUPER:   Julia Reddersen  :15-20          (“There was a little white spot, maybe

             Oral Cancer Patient                    a quarter of an inch.”)

 

JULIE GETTING AN EXAM                     When detected early, oral cancer

                                                          can be treated easily.  But in advanced

                                                          stages, overall survival rate falls to

                                                          50 percent or less.

 

SUPER:   Dr. Janelle Moran-Kenny          (“So we have to be more concerned

                Dentist     :32-37                    about people who smoke and people

                                                          who use smokeless tobacco.”)

 

ORAL CDX                                           A quick test detects oral cancer

                                                          early when it is most curable.

                                                          Oral CDX is a painless, brush biopsy 

                                                          that many dentists now offer.

                                                          Dental patients with a suspicious

spot can get test results within a

few days.

 

 

 

 

DR. MORAN—KENNY                             (“We have a tiny brush and we scrape

that brush across the lesion and that’s absolutely all there is to it.  We put those cells that we accumulate on a slide.  We sent it into a lab and microscopically they evaluate those cells to see if there is a problem.”)

 

CANCER PATIENT EXAM                     The American Dental Association

                                                          is working to educate women and

                                                          men about the dangers of oral

CLOSE UP OF DENTIST                     cancer.  Dentists play a critical

                                                          role in diagnosing the deadly

                                                          disease through routine oral

                                                          exams.

 

DR. MORAN-KENNY                                      (“Dentists thoroughly checks the mouth,

                                                          the tongue, and all the tissues for any

                                                          lesions.”)

 

EARLY SPOTS OF CANCER          If you see any white or red spots, bumps, or sores, they should be examined by          a dentist as soon

                                                          as possible.

 

ON CAMERA                                       (STAND-UP CLOSE)

 

SUPER:  Dr. Linda Niessen          More than a quarter of all oral

         Baylor College of Dentistry          cancer patients have no history

                   1:22-1:27          of tobacco or alcohol use.

                                                          so every patient needs yearly

                                                          oral cancer exams, and if a

                                                          suspicious spot appears, a brush biopsy

                                                          can be done easily and quickly.

                                                          For Baylor College of Dentistry,

                                                          Texas A&M System, I’m Dr. Linda

                                                          Niessen.                                             

For viewer inquiries:

Dr. Moran-Kenny can be

reached at 214-368-6479.

She practices in north Dallas.