The whitening war heats up this summer.  Dr. Niessen looks at the three biggest selling bleach products sold in grocery and drug stores.  She compares the  strips to the paints.

STORY: PAINT VS STRIPS

SCRIPT #516 SHOOT: 5/20/03

AIRDATE: Monday, July 21, 2003

Daybreak and Midday

DHC #18 Timecode: 6:00 Many people associate a white smile with

good health.

That’s one reason why teeth bleaching products sold in drug and grocery stores are hot items. And the competition is heating up for the consumer “whitening dollar.”

Dr. Linda Niessen looks at the three biggest

selling products and how they work in SOVT 1:46 today’s Dental Health Check.

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PAINTING AND STRIPS (VOICE-OVER)

You could call it the PAINT

versus the STRIPS battle.

Who will win the hearts and

smiles of dental patients?

Is white paint better or easier

than white strips?

NIGHT EFFECTS-Crest The newest product, Night Effects, by Crest

comes in a liquid gel that you brush

on your teeth at night. One kit gives

enough bleach for 14 nights.

SIMPLY WHITE-Colgate The competitor is Colgate’s

Simply White which was the first

“paint on bleach” sold over

the counter.

WHITE STRIPS-Crest But the battle began with Crest White Strips that uses an innovative way of putting the bleach on the teeth. Clear, flexible strips coated with hydrogen peroxide adhere directly to the surface of the teeth.

SUPER: Dr. Chuck Wakefield :40-45 (“If you have teeth that are a little bit

Baylor College of Dentistry crooked, or some of these little nooks and

crannies between the teeth, a little bit deeper, those strips are not going to reach in there.”)

Page 2 Paint versus Strips

DR. WAKEFIELD Dr. Chuck Wakefield of Baylor College

of Dentistry tests whitening products.

He thinks the paint is easier to use

than the strips.

DR.WAKEFIELD (“And it’s very hard to place the strips

on your back teeth and its hard to keep

them on your lower teeth when the lower teeth are so small.”)

KIMBERLY PAINTING Dr. Wakefield’s assistant also prefers

paint over strips. But she warns the paint may irritate the inside of your mouth.

SUPER: Kimberly Southern 1:10-1:15 (“I could see that keeping this paint gel

Baylor College of Dentistry inside my mouth for an extended period of

time is going to be irritating.”)

PAINT Paint requires a steady hand, while

strips just require a little patience.

The concentration of bleach is essentially

the same, 6 percent hydrogen peroxide.

A recent study from the University of Florida found the white strips to be more

effective than the paint.

DR. WAKEFIELD (“You should really go to your dentist

and have all the stains, all the tartar

completely cleaned off your teeth so the

bleaching agent itself can contact the

tooth and do some bleaching.”)

ON CAMERA For Baylor College of Dentistry, Texas

A & M System, I’m Dr Linda Niessen, Channel 8 News.

OPTIONAL ANCHOR TAG

Dr. Niessen also says over the counter whiteners produce about a 3 to 4 shade improvement. For even whiter

teeth, she suggests visiting your dentist to

find out about stronger bleaching methods.