STORY: OVER 60 ORTHO

SCRIPT #504  SHOOT:  3/4/03

AIRDATE:  Monday, April 14, 2003

DHC Master #17  Timecode:            39:34               Is it ever too late to get braces on your

                                                                        teeth?            Dentists say no.  In fact,

business is booming in orthodontic offices among patients over age sixty.

SOVT:   1:43                                                   Dr. Linda Niessen has the story in

                                                                        today’s Dental Health Check.

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MARILYN WALKS INTO OFFICE                      (VOICE-OVER)

 

SUPER:   Plano   :02-07                          Marilyn Lee sells real estate.

 

BILL GETS OUT OF CAR                         Bill Powell sells insurance.

 

CLOSE UP OF BRACES                           Both of them feel a friendly smile

can help make a sale.  But in order to

hide their crooked teeth, they only

manage a weak grin.

 

SUPER:   Bill Powell    :22-26                    (“So it was half appearance and half

                Ortho Patient                            health issue.  I’m 61 years old and wear

                                                                        braces.  So that’s kind of unique.”)

 

SUPER:   Marilyn Lee   :28-33              (“I noticed the overbite was becoming more

Ortho Patient            pronounced and it was making me self-conscious. I decided to do something about it.”)

 

ON CAMERA                                                 (STAND-UP BRIDGE)

 

SUPER:  Dr. Linda Niessen              :38-42        The only requirement to be an orthodontic

             Baylor College of Dentistry                       patient is to have healthy teeth and

                                                                        gums.  There is no age limit.

 

SUPER:   Dr. Mark Ozier   :46-51                          (“Really as long as you have healthy

                 Orthodontist                             teeth and your dentist is saying you’re

healthy and your gums are healthy.

There’s absolutely no reason why we can’t move teeth orthodontially.”)

 

TWO-SHOT                                                   Dr. Mark Ozier says patients over sixty

                                                                        complain less and cooperate more than

                                                                        their younger counterparts.

 

 

Page 2  Ortho Over Sixty

 

DR. OZIER                                                      (“Better cooperation with the adult.  You can only imagine why.  There’s something

                                                                        to be said for maturity.  And who’s paying

                                                                        for it maybe.”)

 

WIRES                                                            Dr. Ozier uses a type of orthodontic

                                                wire made out of  shape memory alloy.

The special wire translates into fewer visits and greater patient comfort.

 

MARILYN SMILE CLOSE UP            Marilyn spent two years in her braces, which were removed six months ago.

 

MARILYN LEE                                         (“I wish I had done it earlier.  I’m

glad I did it.”)

 

BILL’S SMILE CLOSE-UP                             Bill completes his treatment in another

                                                                        year.

 

BILL POWELL                                            (“No I don’t think it’s ever too late.”)   

 

ON CAMERA                                                 (STAND-UP CLOSE)

 

                                                                        So if you have grandchildren in

                                                                        braces, that might be your best

referral.  You might ask them, who

is your orthodontist?  For Baylor

College of Dentistry, Texas A & M

System, I’m Dr. Linda Niessen.