STORY: DESIGNER SMILE

SCRIPT #501 SHOOT: 2/13/03

AIRDATE: Monday, March 17, 2003

Daybreak & Midday

First came designer clothes. Now designer teeth! Advanced techniques of cosmetic dentistry

can help unhappy patients design a new smile.

Dr. Linda Niessen looks at the process in

SOVT: 1:35 today’s Dental Health Check.

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JONI WALKING IN (VOICE-OVER)

Joni Pittman works as a flight attendant

for a major airline. Her smile is important.

And she’s not happy with the way it looks.

SUPER: Joni Pittman :13-18 (“It’s important to your self esteem to have

Cosmetic Dental Patient a great smile, and I’m a flight attendant for

American Airlines. My job requires me to

smile quite a bit. There are so many options

now that I can do.”)

DR. GREER WITH JONI Joni will undergo a major dental makeover.

Her dentist, Dr. Dale Greer helps

her design her new smile.

SUPER: Dr. Dale Greer :37-42 (“First thing we ask her is if she could wave a

Dentist magic wand, what would she want her smile

to look like. And I want to get in her words

exactly what she is expecting, because if I can’t

give her that, we don’t want to enter into that

situation.”)

JONI WITH DR. GREER (“And obviously your nose goes here.”)

Dr.Greer takes measurements of Joni’s

face. The size of her top front teeth are critical.

DR. GREER (“Central incisor is 1/16^th the size of the face.

We want it to be 1/16^th of the length and 1/16^th

of the width of your face. The two central incisors

are kind of like the centerpiece of the smile.”)

Page 2 Design a Smile (#415)

ON CAMERA (STAND-UP BRIDGE)

SUPER: Dr. Linda Niessen So After all the measurements were

Baylor College of Dentistry taken, Joni underwent a dental make-over

1:08-1:11 using crowns, veneers, and bridges.

JONI TODAY (VOICE-OVER)

This is Joni a year later.

JONI (“I’m really pleased with them. To look at the

before pictures and the after, there’s a really

big difference.”)

ON CAMERA (STAND-UP CLOSE)

Designer smiles are expensive, just like

designer clothes. But a smile is an investment

in yourself that never goes out of style.

For Baylor College of Dentistry, Texas

A & M System, I’m Dr. Linda Niessen.