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When success starts with ‘C’

‘True success’ topic of Morris Minton Lectureship

The bridge between potential and performance comes from motivation, and a person’s true success depends on knowing what excites them, not just what they are capable of doing.

This is according to Dr. Jerry Walls, the 2012 Morris Minton Lectureship speaker at Texas A&M Health Science Center Baylor College of Dentistry.


“Success is not the destination; it’s the process.”
—Dr. Jerry Walls


Walls addressed faculty, alumni, staff and students on April 9, providing attendees with the “Seven Cs” of true success and promoting their application in everything from professional endeavors to sports or hobbies.

“Do not allow what is very good to keep you from what is best,” Walls said, emphasizing fundamental attributes that are key to this philosophy of excellence:

  1. A clear CONCEPTION of what we want, a vivid vision, a goal clearly imagined.
  2. A strong CONFIDENCE that we can attain the goal.
  3. A focused CONCENTRATION on what it takes to reach the goal.
  4. A stubborn CONSISTENCY in pursuing our vision.
  5. An emotional COMMITMENT to the importance of what we are doing.
  6. A good CHARACTER to guide us and keep us on a proper course.
  7. A CAPACITY TO ENJOY the process along the way.

                                                                                              © 1996 Tom Morris, Ph.D.

“Success is not the destination; it’s the process,” said Walls, who holds degrees from Houghton College, Princeton, Yale and Notre Dame universities and is the author of several books. He is a senior speaking fellow at the Morris Institute for Human Values.

The biennial Morris Minton Lectureship is named in honor of alumnus Dr. Morris S. Minton and sponsored by the Office of Academic Affairs, bringing national and international leaders to the college to speak on issues of ethics and academic integrity.

Minton was a 1934 graduate of the dental school who practiced dentistry for 50 years in McKinney, Texas. In addition to his numerous civic responsibilities, Minton served as president of the Texas Dental Association and as a delegate to the American Dental Association. 

As a member of the BCD board of trustees created when the dental school separated from Baylor University in 1971, he was instrumental in establishing the dental school’s 25-year status as a private, independent institution of oral medicine. His leadership efforts earned him the Distinguished Alumni Award in 1977 from the BCD Alumni Association.

In 1994 in recognition of her husband's achievements, Mrs. Morris Minton endowed Baylor College of Dentistry's newly created Honors Series Lecture. Today the lectureship is coordinated by the Faculty Development Committee, which is chaired by Dr. Lavern Holyfield, director of faculty development.